Blog content is one of those tasks everyone agrees matters and almost nobody has time for. It's not urgent on any given day, so it keeps losing to orders, inventory, and customer emails — until the blog tab has been empty for a year.
With Claude connected via ShopMCP, writing and publishing happens in the same message. You give the topic and tone, Claude writes the post and puts it live on your Shopify blog directly — no draft to copy-paste, no separate publishing step.
The exact prompt
Copy this into Claude
"Write and publish a blog post titled '5 Ways to Style a Wool Scarf This Winter'. Friendly, conversational tone, around 400 words, and mention our scarves are hand-finished in Scotland."
Claude writes the full post and publishes it directly to your Shopify blog — live at your store's /blogs/ URL, ready to share, with no copy-paste step in between.
Getting more specific results
The more detail you give, the less editing you'll want to do afterward. A few things worth including in your prompt:
- The tone — "conversational", "expert but approachable", "short and punchy"
- A rough word count, so it matches how your other posts read
- Any specific product, fact, or detail you want mentioned
- Whether to publish immediately or save as a draft to review first
Don't have a topic yet? Ask "Suggest 5 blog post ideas based on my product catalogue" — Claude can look at what you sell and propose topics before writing anything.
Want Claude connected to your own store?
ShopMCP does this kind of edit — and hundreds of others — directly from a conversation.
Install ShopMCP